Gordana Lucic

Creative Art Director / somebody who loves to shape brands.

An International Creative/Art Director with 15+ years of working experience. My passion is to spin brand challenges into creative strategies that give meaning and content to the brands.

 

Through good listening, dialogue and communication, new brand cultures can be created. Cultures that give fundament and originality to the brand concept and their narrative.

 

With strategy as holy guide, I believe in the power of the team energy to create amazing concepts. The dedication to choose the right team for execution and opportunity to unite pool of talents that work towards best possible results is a must.

 

Having an Art education background and being hands on art director in the past, I love to get my hands dirty and contribute to visual concepts, art direction and design details as well as be hands on to creating. Strong focus also on digital.

  
 
 
 

EDUCATION 

 

Graduate at Amsterdam’s Gerrit Rietveld - Art Academy in 1997 on film art direction and theater design.

Master degree graduate in Creative Strategy, Concept development and and Applied cretivity at Hallo Academy Amsterdam - in 2006

 

 

 

AFTER WORK

 

Being former professional basketball player, still today I can’t let go :-)...therefore, still going ‘strong’ on the court.

Creativity is in my heart and I am still excited about my own inner space. This is the reason to continue drawing, painting and doing all sorts of different things in my free time.